You cannot deconstruct unless you know how to construct. - Alexander McQueen

The Serbians permalink

Super sweet shout out from Branko Popović to Ana Ljubinković, Ivana Pilja and George Styler for their inclusion in the International Fashion Showcase during London Fashion Week 2013.

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Looks by Serbian designers (from left to right) Ana Ljubinković, Ivana Pilja and George Styler. Backdrop art by BECHA, who collaborated with Ljubinković for the tenth issue of FAAR Magazine.

In an effort to learn more about the designers, I came across these wonderful video portraits from THE LOVESTREET:

I love Styler’s portrait for its experimental film vibe:

Particularly impressive is Ljubinković, who helped take over an abandoned section of downtown Belgrade to co-found the Belgrade Design District:

Representing Serbia in London, Pilja told Fashionela she hopes that, “…Ana, George and I will open the doors to creative people from our country, with the message that originality always finds its way”. No doubt it will.