You cannot deconstruct unless you know how to construct. - Alexander McQueen

Rita Saardi: Touches of Richness permalink

In conversations with Rita Saardi I was struck by her uninhibited, stream of consciousness response to my questions. Her free spirit reflects a rich background: Lebanese by birth, she grew up in Sweden and moved to Paris to learn French, remaining there to study fashion design. Her discipline, persistence and refusal to be reigned in by trends are successful qualities that propel her forward. She feels that, “Fashion is about l’air du temps, as Coco Chanel once said. It’s true, but today it’s more about you’re own world, your own air du temps. If everyone else is using color and you want grey, well then it should be grey. It’s your mood, your air du temps.”

rita saardi white bird top detail embroderies.JPG
Rita Saardi s/s 2006, “white bird top”, detail

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