You cannot deconstruct unless you know how to construct. - Alexander McQueen

HEL LOOKS permalink

What makes a street style website stand out is originality of the looks and good photography. These qualities define the fixed point at which sites stop bleeding together, my interest anchors and vision comes back into focus. Liisa Jokinen and Sampo Karjalainen’s HEL LOOKS is one of those fixed points. Begun as a tribute to Shoichi Aoki’s FRUiTS and STREET magazines, HEL LOOKS documents individual style on the streets of Helsinki. “In our opinion original and personal looks are much more interesting than mainstream trends/fashion. Original looks are about creativity and self-expression.”

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Kirsi (25)

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