You cannot deconstruct unless you know how to construct. - Alexander McQueen

Camping With His Matchfactory Workers permalink

Many designers trot the globe to invoke inspiration. The designers behind Ivana Helsinki simply go camping in their backyard. The cheery, whimsical prints are originally inspired by Scandinavian camping trips in the 70’s. Paola Suhonen’s designs are wearable and charming all at once. The collections have grown out of almost folklorish origins: “…the globe’s most northern match factory in the dark uninhabited wildwood of eastern Helsinki”.

Ivana Helsinki a/w 2005-6
image: Ivana Helsinki a/w 2005-6

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