The “Dior Addict” marketing campaign for cosmetics and perfume (weren’t there the shirts as well?) launched a few years ago, peddling luxury goods and the accompanying addiction. Christian Dior doesn’t use the “Admit It” tagline anymore, but that’s just as well. Don’t admit it. In fact, don’t even have a paper trail of the purchase. Shivani Vora’s “Money Doesn’t Talk” is an article in the New York Times about the growing trend of paying cash for luxury goods among women in order to avoid justifying purchases to husbands, boyfriends or parents. Women are doing this, Vora says, even when it’s their own money that they are spending. Of all the reasons cited for the increase in cash payments at luxury boutiques, hiding an addiction is conspicuously absent.
attacked by a perfume craving on her way to the local needle exchange: Liberty Ross for Christian Dior, circa 2002