Aitor Throup - Part I: When Football Hooligans Become Hindu Gods, a 3-D Comic 
The structural elements in the products that we use, the buildings we live in, the clothes that we wear and even the art that we create have a life cycle. Structural origins are functional and relevant but throughout time become deconstructed and nonfunctional. Eventually rooms in a house or construction details in a garment become nothing more than empty gesture. On the other hand, there are fully functional traditions that have been buried by empty gesture, like storytelling. Aitor Throup’s MA collection, “When Football Hooligans Become Hindu Gods”, is a three-dimensional comic that communicates the story of redemption and transcendence told through fabric structures that are based on a platform of football casual.

Throup’s wearable transformation from football hooligan to Hindu god
I was so excited to come across Throup’s work because he combines two of my main interests: comics and garment design. “One of the main elements of my work is what I call ‘branding through construction’. I have developed ‘blocks’ and ‘patterns’ based on my anatomical and sculptural studies, which have seams, construction lines and darts in totally unique places. These are all justified by my over-all aim to create three-dimensional, physical, wearable versions of my drawings/characters.” Here he introduces us to the collection:
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After years of mixing with the wrong crowds on the terraces of most british football grounds, a group of hooligans (sometimes known as ‘casuals’) are beginning to doubt their deep rooted beliefs in the organised-violence underworld of football club loyalty.
the last THUD heard from yet another broken knuckle was enough to materialise the negative reality of a violent lifestyle to a group of eight soon-to-be hooligan ‘outcasts’…the pain of the fractured knuckle was overshadowed by the hardly audible pleas of the bloody faced indian boy.
a racist attack.
GUILT
a sudden desperate need for forgiveness overcomes them.
the helpless victim looks up at them through his one dieing eye:
‘BECOME ME’
turns out the boy was a hindu.

Throup’s “transformation of Shiva”

Throup’s Shiva drawing

Throup’s Shiva

Throup’s Skanda drawing

Throup’s Skanda

Throup’s Narasimha drawing

Throup’s Narasimha

Throup’s Hanuman drawing

Throup’s Hanuman

Throup’s Ganesh drawing

Throup’s Ganesh

Throup’s Airavat drawing

Throup’s Airavat

Throup’s Varaha drawing

Throup’s Varaha
Throup’s use of Harris Tweed in this collection goes to show that applications of the cloth have not been exhausted, and that it is still a relevant aspect of British heritage. “I am really interested in the significance of contrast – even to the extent of contradiction - within general visual culture. For me, fabrics are really important in creating a visual dialogue of contrasts and contradictions within my work, all of which are justified and informed by the concept or story behind it. Harris Tweed, like the other traditional wools I use extensively in my work, communicate a real sense of ‘Britishness’, of an almost old-fashioned nature. This creates a real contrast when seen next to the directional and future-focused man-made fibres used in the collection.”

Throup’s skulls
“The more technical fabrics also provide a sense of British culture, but more specifically of the C.P. Company and Stone Island – led ‘CASUAL’ or ‘FOOTBALL HOOLIGAN’ sub-culture, specifically of the late 80s and the 90s (On which the over-all aesthetic of the collection is based). My work is generally very structured and technical (in terms of construction), to the extent of being sculptural. Using traditional wools, such as Harris Tweed, not only creates yet another unexpected contrast against the structural aspects of the pieces, it also facilitates the moulding and distortion of the fabric by using traditional (tailoring) heat application techniques.”

Throup’s Airavat, front detail

Throup’s Airavat, back detail
Speaking to Throup it became clear to me that his unique approach to design, backed by great imagination and common sense, will reset fashion’s life cycle, returning elements that are functional and relevant to our life. “We are becoming more ethical. It almost feels unethical to have trends ruthlessly dictated to us every six months. For me, that’s an already old–fashioned and irrelevant concept. I believe that the currency of tomorrow will be creativity, and the ability to successfully communicate it to others. Such creativity will be utilized and nurtured through story-telling, creating a platform around which both the designer/creator and user/consumer can interact with the product, in order to eventually UNDERSTAND it.”














May 20th, 2007 at 11:56 pm
i really enjoyed all your designs. best of luck inthe future.
June 27th, 2007 at 12:00 pm
I am a South African Hindu and I am not pleased to see my the names of my revered Hindu Gods used by you for commercial purposes. This is very disrespectful to my religion and I request that you please change the name of your clothing line-up.
July 15th, 2007 at 6:30 pm
Amazing design, great ideas and drawings. The hindhu Gods are probably flattered
August 11th, 2007 at 3:46 pm
I am Christ. I am advising whites not to abuse my name and stop eating the values and life on this planet. whites are becoming daemons.
i am christ, i am sad. i learnt all my knowledge in india.
amen (!!!)
August 12th, 2007 at 2:34 pm
hi!!!!!!!!!!!!!!!! i was looking for hanuman pictures on google…. when i hapened to see your collection……… i am a proud indian and a hindu …… and i really liked your creations………….probably even more because i am a fashion student, so keep going, and all the best!!!!!!!!!!
August 31st, 2007 at 9:43 pm
To all you doubting thomas-asses. This man is fantastic he does not sell these designs for money, this is his dream he is dedicated and would never disrespect anyone. Take the designs and names with a pinch of salt, Art and fashion are supposed to be controversial. Nobody ever says lowry was disrespectful for painting povertty stricken working men and women. Nobody ever said dali was disrespectful for painting our Lords images! I am catholic open minded and think Aitor throup is the most talented person on this planet. Give this man some credit because it is thoroughly deserved! love peace and chicken grease from a brother from another mother, also my love to mama rita for giving birth to such a star. IJ
September 16th, 2007 at 1:03 pm
I freligion is about anything it’s about inspiring us to think and to question, nice to see students who can still manage to produce thoughprovoking work without being told what to do!
December 18th, 2007 at 12:51 pm
Excellllent n Outstanding !
U are God for me !
February 25th, 2008 at 6:00 pm
Hindu Gods are worshiped by millions. They are not for making fun. Kindly withdraw the designs immediately. If the artistic talent is so compelling make drawings on Christ, Virgin Mary, Pope etc. etc.
March 5th, 2008 at 6:40 pm
i am in love with you
March 8th, 2008 at 3:11 am
Why can’t an image be used because it is “religious”? Why is it that we place so much unchallenged faith and respect in what is essentially an idea a group of people believe in? Truth does not come in numbers, if every being on the planet was Hindu, it doesn’t make it real, yet if I alone believed Harris Tweed controlled the universe, you wouldn’t think twice about removing it from the collection.
I’m missing the point though, aren’t I. I am very impressed by the collection, I think it is a product of many innovative ideas and an obviously intelligent foundation in design. I look forward to the next collection, whenever that may be.
March 11th, 2008 at 3:49 pm
aitor is an amazing designer ….amaaazing
i love her job !
April 2nd, 2008 at 5:21 pm
[…] Imagine personifying the Hindu man/lion god Narasimha by shaping the hood of a jacket like a lions head or the Hindu god of death Shiva by adorning a jacket with skulls that double up as bags. Do see and read more about this impressively authentic collection from Katie’s well researched write-up here. […]
April 4th, 2008 at 8:00 am
Yes very easy to use the Hindu gods … I’m sure he wouldn’t be that brave to do the same with that other religion , the ISLAM ! Big Hypocrite !