The Fennofolkist Manifesto
“If something is too perfect, it is not perfect anymore, it is boring. There has to be some edge to grab on. There always has to be something unexpected, weird and absurd. Something that should not be there.†This is the Fennofolkist Manifesto, and IVANAhelsinki has been very busy representing it.
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com
The hallmark of Fennofolk – the simultaneous presence of opposite elements - yields notions such as “positive melancholy†and “tomorrowhopeâ€. These ideas speak volumes when accounting for the peculiar appeal of IVANAhelsinki’s style:
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com
Fennofolk embraces all manner of design and is an attitude that IVANAhelsinki also now incorporates into their new accessories and home collection, HEMMA:
IVANAhelsinki, HEMMA www.ivanahelsinki.com
IVANAhelsinki, HEMMA www.ivanahelsinki.com
IVANAhelsinki, HEMMA www.ivanahelsinki.com
IVANAhelsinki, HEMMA www.ivanahelsinki.com
IVANAhelsinki, HEMMA www.ivanahelsinki.com
IVANAhelsinki, HEMMA www.ivanahelsinki.com
IVANAhelsinki, HEMMA www.ivanahelsinki.com
IVANAhelsinki, HEMMA www.ivanahelsinki.com
IVANAhelsinki, HEMMA www.ivanahelsinki.com
The following is a preview of IVANAhelsinki’s newest collection of garments for s/s 2007 entitled, “Dead Butterflies”:
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com
It is believed by those who design and work for IVANAhelsinki that there is a growing market for brands such as their own - brands that have a “strong ecological and ethical identityâ€. I believe that they are correct in thinking so; as just such an identity is increasingly sought after in reaction to globalization. In fact, the availability of IVANAhelsinki has extended to the following boutiques in cities located throughout the U.S.:
New York:
Butik, New York
I Heart, New York
Otte, New York and Williamsburg
Scoop, New York
Illinois:
Eskell, Chicago
California:
Eden & Eden, Palo Alto
Oregon:
The English Department, Portland
Washington:
Tweed, Seattle
“The harmony in Fennofolk style means breaking the expected steady rhythm.â€