You cannot deconstruct unless you know how to construct. - Alexander McQueen

The Fennofolkist Manifesto permalink

“If something is too perfect, it is not perfect anymore, it is boring. There has to be some edge to grab on. There always has to be something unexpected, weird and absurd. Something that should not be there.” This is the Fennofolkist Manifesto, and IVANAhelsinki has been very busy representing it.

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IVANAhelsinki, Loghouse Lover collection

The hallmark of Fennofolk – the simultaneous presence of opposite elements - yields notions such as “positive melancholy” and “tomorrowhope”. These ideas speak volumes when accounting for the peculiar appeal of IVANAhelsinki’s style:

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IVANAhelsinki, Loghouse Lover collection

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IVANAhelsinki, Loghouse Lover collection

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IVANAhelsinki, Loghouse Lover collection

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IVANAhelsinki, Loghouse Lover collection

Fennofolk embraces all manner of design and is an attitude that IVANAhelsinki also now incorporates into their new accessories and home collection, HEMMA:

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IVANAhelsinki, HEMMA

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IVANAhelsinki, HEMMA

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IVANAhelsinki, HEMMA

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IVANAhelsinki, HEMMA

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IVANAhelsinki, HEMMA

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IVANAhelsinki, HEMMA

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IVANAhelsinki, HEMMA

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IVANAhelsinki, HEMMA

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IVANAhelsinki, HEMMA

The following is a preview of IVANAhelsinki’s newest collection of garments for s/s 2007 entitled, “Dead Butterflies”:

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IVANAhelsinki, Dead Butterflies

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IVANAhelsinki, Dead Butterflies

IVANAhelsinki, Dead Butterflies

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IVANAhelsinki, Dead Butterflies

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IVANAhelsinki, Dead Butterflies

It is believed by those who design and work for IVANAhelsinki that there is a growing market for brands such as their own - brands that have a “strong ecological and ethical identity”. I believe that they are correct in thinking so; as just such an identity is increasingly sought after in reaction to globalization. In fact, the availability of IVANAhelsinki has extended to the following boutiques in cities located throughout the U.S.:

New York:
Butik, New York
I Heart, New York
Otte, New York and Williamsburg
Scoop, New York

Eskell, Chicago

Eden & Eden, Palo Alto

The English Department, Portland

Tweed, Seattle

“The harmony in Fennofolk style means breaking the expected steady rhythm.”

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