You cannot deconstruct unless you know how to construct. - Alexander McQueen

The Fennofolkist Manifesto permalink

“If something is too perfect, it is not perfect anymore, it is boring. There has to be some edge to grab on. There always has to be something unexpected, weird and absurd. Something that should not be there.” This is the Fennofolkist Manifesto, and IVANAhelsinki has been very busy representing it.

loghouse lover 6.jpg
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com

The hallmark of Fennofolk – the simultaneous presence of opposite elements - yields notions such as “positive melancholy” and “tomorrowhope”. These ideas speak volumes when accounting for the peculiar appeal of IVANAhelsinki’s style:

loghouse lover 4.jpg
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com

loghouse lover 2.jpg
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com

loghouse lover 3.jpg
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com

loghouse lover 5.jpg
IVANAhelsinki, Loghouse Lover collection www.ivanahelsinki.com

Fennofolk embraces all manner of design and is an attitude that IVANAhelsinki also now incorporates into their new accessories and home collection, HEMMA:

hemma 12.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

hemma 13.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

hemma 6.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

hemma 11.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

hemma 3.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

hemma 8.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

hemma 2.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

hemma 111.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

hemma 4.jpg
IVANAhelsinki, HEMMA www.ivanahelsinki.com

The following is a preview of IVANAhelsinki’s newest collection of garments for s/s 2007 entitled, “Dead Butterflies”:

deadbutterflies 2.jpg
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com

deadbutterflies 5.jpg
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com

deadbutterflies.jpg
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com

deadbutterflies 3.jpg
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com

deadbutterflies 4.jpg
IVANAhelsinki, Dead Butterflies www.ivanahelsinki.com

It is believed by those who design and work for IVANAhelsinki that there is a growing market for brands such as their own - brands that have a “strong ecological and ethical identity”. I believe that they are correct in thinking so; as just such an identity is increasingly sought after in reaction to globalization. In fact, the availability of IVANAhelsinki has extended to the following boutiques in cities located throughout the U.S.:

New York:
Butik, New York
I Heart, New York
Otte, New York and Williamsburg
Scoop, New York

Illinois:
Eskell, Chicago

California:
Eden & Eden, Palo Alto

Oregon:
The English Department, Portland

Washington:
Tweed, Seattle

“The harmony in Fennofolk style means breaking the expected steady rhythm.”

sharing:These icons link to social bookmarking sites where readers can share and discover new web pages.
  • del.icio.us
  • YahooMyWeb
  • Furl
  • Netvouz
  • BlinkList
  • blogmarks
  • connotea
  • De.lirio.us
  • LinkaGoGo
  • Ma.gnolia
  • RawSugar
  • Reddit
  • Spurl
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply